AI That Works for Real Humans
We support leaders and teams adopt AI
the smart way with clear strategies, practical training, and guided implementation, so you stay in your zone of genius while the machines handle the repetitive work.
Key Benefits
Have practical wins in weeks, not months.
Reduce busy work and unlock deep-work time.
Build confident, AI-literate teams without tech overwhelm.
Keep the human touch at the center of your business along with your zone of genius.
Who We Work With
We partner with small to mid-sized businesses, professional service firms, and mission-driven organizations that value craftsmanship, care, and measurable results. Our ideal clients see AI as a way to empower their people, not replace them. If you believe technology should enhance human creativity, insight, and connection, you’ll feel right at home with us.
How We Work (3-Step Method)
CLARITY
We map goals, workflows, and constraints. You’ll discover exactly what to automate and what to ignore.
CAPABILITY
We train your team live, hands-on, with your real scenarios, so skills stick.
COMPLETION
We implement the right tools and safeguards, then continuously test and refine to ensure reliable, measurable outcomes.
About Us
Our Approach
At The Targeted AI Approach, we make artificial intelligence practical, profitable, and human-centered. We translate the hype into a clear plan you can lead, measure, and trust. No jargon and no shiny-object chaos. We work with you to choose the few initiatives that matter—and then make them count.
Why Human-Centric AI
AI works best when people feel confident using it. That’s why our work starts with clarity and education. We equip your team with the mindset and methods to ask better questions, evaluate outputs, and keep ethics and brand voice intact. The result: smarter decisions and outcomes you can stand behind.
About Dr. Shira
Dr. Shira is a world-class consultant, strategist, and trainer with nearly 30 years of experience helping business leaders and entrepreneurs design smarter systems, scale their organizations, and lead with clarity. She has worked across industries to streamline processes, develop high-performance teams, and implement growth strategies that deliver measurable results.
As the founder of The Targeted AI Approach, she specializes in showing corporate leaders and entrepreneurs how to integrate AI into their operations without losing the human element that drives trust, culture, and vision. Her work blends leadership development, strategic consulting, and systems design—making AI practical and accessible for decision-makers who want efficiency without overwhelm.
Over the course of her career, Dr. Shira has trained and consulted with thousands of executives and teams worldwide. Her approach combines big-picture strategy with actionable processes, guiding leaders to align technology with their business goals so they can focus on innovation, growth, and what they do best.
An accomplished author and educator, she has written and edited more than twenty books, always with a voice that makes complex topics simple, relatable, and actionable. Whether speaking on global stages, consulting with organizations, or training the next wave of business leaders, Dr. Shira is known for her ability to cut through complexity and deliver clarity, confidence, and results.
Our Services
AI Consulting & Strategy
We co-create a focused road-map to determine which workflows to automate first, which tools to standardise, and how to govern quality. Deliverables typically include a prioritised initiative list, risk/benefit analysis, quick-win playbook, and a scaled adoption plan.
What’s included:
Discovery & workflow mapping
Tool evaluation & selection (with buy/keep/let go guidance)
AI policy & guardrails (ethics, privacy, approvals)
Roadmap with milestones, KPIs, and ownership
Executive briefing and rollout plan
AI Training
(Leaders & Teams)
Live, hands-on training grounded in your real work. We teach practical prompting, review workflows, and establish team norms for when to use AI, how to validate results, and how to deliver consistently. Beginner to advanced tracks available.
Training themes:
Prompting for outcomes (not just outputs)
Using AI for research, writing, synthesis, and QA
Documenting and sharing effective prompts
Maintaining brand voice and compliance
Team rituals for continuous improvement
AI Implementation
(Done-With-You)
We build real automation with your data, tools, and constraints, side by side with your team, so you can run it after we leave and stay with your zone of genius. From sales follow-ups and proposal drafting to knowledge bases and reporting, we implement what moves the needle.
What’s included:
Discovery & workflow mapping
Tool evaluation & selection (with buy/keep/let go guidance)
AI policy & guardrails (ethics, privacy, approvals)
Roadmap with milestones, KPIs, and ownership
Executive briefing and rollout plan
Add-On Services
AI Readiness & Risk Audit
Prompt Library Design & Governance
Voice & Style Guide for AI-generated content
Quarterly Optimization Sprints
Programs & Packages
AI Quickstart
(For Real Humans)
A focused on-ramp for teams new to AI. In a few weeks, you’ll clarify goals, learn core skills, and implement one or two high-value wins so you see momentum and buy-in quickly.
INCLUDING:
Kickoff workshop, roadmap-lite, hands-on training, one live build session, prompt library starter, and a 30-day check-in. Best for leaders who want fast traction without overwhelm.
Executive AI Mastery
For founders and executives who want confident decision-making and sharper communication around AI. We cover risk, compliance, investment choices, and how to lead change—plus a private advisory channel during the engagement.
Done-With-You Automation
We roll up our sleeves with your team to design and implement automation matched to your systems. Expect weekly sprints, visible demos, and documentation your team can own going forward.
Case Studies
Professional Service Firm
Consolidate scattered templates and created a proposal-drafting workflow with integrated QA. Turnaround time dropped markedly, and the team reported more time for client strategy.
Education
Organization
Implement a prompt library and training cadence to accelerate new-hire proficiency and giving leaders sharper insight into content quality.
Local Small to Midsize Businesses
Built simple automation for lead follow-up and weekly reporting. Owner remains in their zone of genius and gains strategic time and improved response consistency.
Popular Courses
Choose Our Top Courses
Development
Art & Design
Art & Design
$29.07
Financial Security Thinking and Principles Theory
2 Lessons
$80
Basic Fundamentals of Interior & Graphics Design
2 Lessons
$25.20
Increasing Engagement with Instagram & Facebook
2 Lessons
Drawing
Technology
Data & Science
$75
Introduction to Color Theory & Basic UI/UX
2 Lessons
$36.20
Financial Security Thinking and Principles Theory
2 Lessons
$38
Free Logo Design: From Concept to Presentation
2 Lessons
Our personalized approach
has made a real difference
in the lives of humans.
Here’s what they have to say about their journey with us.
Frequently Asked Question
Q: Is AI too technical for my team?
A: Not with us. We teach the essentials in plain language, using your real examples. We also document workflows so the learning sticks.
Q: How soon will we see results ?
A: Most clients see visible wins within weeks, because we prioritize quick wins and build momentum into the process.
Q: Do you work with our existing tools?
A: Yes. We align to your stack and only add tools when there’s a clear advantage. We also work with you to close out what you no longer need.
Q: How do you handle privacy and compliance?
A: We establish guardrails from day one: approved tools, red-line data, review steps, and clear ownership. Nothing moves without consent.
Q: Can you train executives separately from staff?
A: Absolutely. Executive sessions focus on strategy, risk, and decision-making. Team sessions focus on hands-on skills and workflows.
Q: What if we’ve already started with AI?
A: Great. We’ll assess what’s working, fix what isn’t, and scale the wins. Many clients bring us in midstream to get control and clarity.
Q: Do you replace jobs?
A: No. Our focus is augmenting people with better tools and sharper processes, not replacing the people who create the value.
Q: Can you support us after implementation?
A: Yes. We offer optimization sprints and periodic reviews so improvements compound over time.
Q: What does success look like?
A: Clearer priorities, fewer bottlenecks, and a team that uses AI with confidence and ethics. You’ll feel the difference in the day-to-day.
Q: How do we get started?
A: Book a complimentary strategy consultation. We’ll listen, map the next best moves, and recommend the right starting package for your goals.
MEET THE FOUNDER & CEO
Dr. Shira
Dr. Shira is a world-class consultant, strategist, and trainer with nearly 30 years of experience helping business leaders and entrepreneurs design smarter systems, scale their organizations, and lead with clarity. She has worked across industries to streamline processes, develop high-performance teams, and implement growth strategies that deliver measurable results.
PhD in Education; global training and consulting experience
20+ edited/published books; educator and speaker
Creator of The Targeted AI Approach—clarity, capability, completion
Focus on ethics, privacy, and brand voice
Known for making complex ideas simple and actionable
Links
Contact
Let’s explore what AI can do for your business. If you value practical wins, clear teaching, and human-centric systems, we should talk.
© The Targeted AI Approach. All rights reserved. Human-centric AI consulting, training, and implementation. Ethical, practical, measurable.